Our Philosophy

 We are four Gen Z friends who didn’t just study wine—we fell in love with it. But as we dived deeper into the world of grapes, wine regions, varietals and wine pairing, we realized how hard it was to share our love for wine with our friends.  The world of wine, for all its richness and beauty, often felt inaccessible — dense with technical language, and shaped by an atmosphere where asking questions could feel intimidating. 

But we know it does not have to be that way. That’s why we created PAIR’D—a fresh, easy way to explore wine without the pressure.  Each PAIR'D box is a curated experience.
It features wines from small-scale or iconic producers, thoughtfully paired snacks, and compelling stories that bring each bottle to life. Our goal is to make wine discovery accessible—connecting people to authentic producers and regions, while introducing the fundamentals of pairing in a way that remains engaging, social, and approachable.